Designers: TAG Heuer

Prowess. Performance. Challenge. The split-second timing of sporting events fascinated Edouard Heuer. In 1860, he founded a specialized factory to make watches and counters for sports timekeeping. Constant research brought a string of patents and technical innovations, and created a close bond with the world of sport. Selected as the official time-keeper for many major sports events, TAG Heuer became associated around the world with the most demanding disciplines, sharing the achievements of champions. Through 150 years of passionate commitment to the cutting edge of technology, TAG Heuer has earned it’s place as the undisputed world leader in sports watches.