Diamonds can reflect passion or they can ignite it. In the case of Abraham Jaffe, a determined 26 year old New Yorker, diamonds put a twinkle in his eye and they were the rock upon which a great American business was born. In 1892 Abraham Jaffe set up shop on Maiden Lane in downtown New York City. Later he was a pioneer in moving his business to West 47th Street, the area that eventually became an epicenter for the international jewelry world. No matter where he took his business, he initiated a forward thinking approach that carries on to this day. Famous for their superior quality bridal jewelry, their master jewelers create timeless pieces with comfort and beauty in mind. Each ring is highly customizable to your specifications, and with such a high level of workmanship it takes up to 80 hours to create a single A. Jaffe ring.