Skeie's is proud to carry Forevermark, the diamond brand from The De Beers Group of Companies, which has a history of diamond expertise spanning more than 125 years. Forevermark is committed to the unwavering and passionate pursuit of the world’s most beautiful diamonds, brought to you with integrity.
The Forevermark Diamond Room
Visit our store and experience our Forevermark Diamond Room, the first of its kind in the entire world. Learn about Forevermark diamonds with our interactive educational videos, view sparkling diamonds and their unique inscriptions with the assistance of our trained professionals, take a selfie showing off your gorgeous new engagement ring, and enjoy complimentary refreshments from our mini-bar.
Beautiful and Rare
Forevermark diamonds are hand-selected for their beauty and rarity, and each is genuine, untreated and natural. As part of the De Beers Group of Companies, Forevermark benefits from over 125 years of diamond expertise. In Forevermark’s constant pursuit of absolute beauty, every Forevermark diamond undergoes a journey of rigorous selection. Forevermark goes beyond the 4Cs in search of only those diamonds that meet its strict standards for quality and beauty.
Of all the world’s diamonds, less than one percent is eligible to become Forevermark.
Forevermark diamonds are responsibly sourced. They come from mines that not only comply with strict political, financial, social and environmental requirements, but also benefit the communities in which they are operating. This ensures that each Forevermark diamond can be given or worn with pride.
Forevermark is proud to lead the industry with regard to responsible sourcing.
Forevermark has established various business, social and environmental benchmarks that must be achieved by all of our mining sources. These are assessed firstly via the country of origin, followed by the individual diamond mining company. Forevermark selects eligible countries based on a number of variables, including Kimberley Process membership, a positive and proven human rights record, a stable and acceptable political climate, and a stable and acceptable socio-economic situation.
Once a country has been determined eligible, Forevermark then examines the individual diamond mining company. The company must meet a number of specific criteria such as, for example, listing on a reputable stock exchange. Forevermark also assesses the actual operations of each mining company, examining the key areas of company management and employee welfare in terms of safety and security, as well as benefits such as training and education.
It is an important element of the Forevermark promise that our diamonds are sourced from mines that not only comply with our strict political, financial, social and environmental requirements, but also actually benefit the communities in which they are operating. To assess this, Forevermark analyzes the impact on the local area, investigating areas such as health, education and training, investment in the local community infrastructure, and best practices regarding the local environment and ecology.
Forevermark diamonds come from mines in countries such as Botswana, Namibia, South Africa, Australia and Canada.
The Unique Inscription
Less than 1% of the world’s diamonds are worthy of the Forevermark inscription – the symbol of the Forevermark promise of beauty, rarity and responsible sourcing. The inscription, which includes the Forevermark icon and a unique identification number, is 1/5000th the width of a human hair. It is invisible to the naked eye and can only be seen under 50 times magnification. The inscription not only represents the Forevermark promise, but also allows you to register your diamond in your name.
The inscription allows each Forevermark diamond to be registered in your name, confirming it as uniquely yours. To register your Forevermark please visit:
With its promise of beauty, rarity and responsible sourcing, and the unique inscription as a representation of that promise, a Forevermark diamond is the ultimate symbol of the emotions and moments that you wish to cherish forever.
With so many factors to consider when choosing a diamond, Forevermark regularly publish practical diamond guides on how to decide on and care for a diamond.
The Forevermark Black Label Collection
Forevermark & Skeie's Jewelers present a new generation of diamonds, cut with supreme symmetry and unprecedented accuracy to release a dazzling light. Available in round, square, cushion, oval and heart shapes, the Black Label Collection is the most exclusive collection of diamond cuts ever conceived.
Black Label diamonds are different because of how and where the diamond facets are placed. When cutting a diamond to achieve outstanding optical performance, the facets must be hand crafted with meticulous precision. Each facet in the pavilion, crown and girdle of the diamond must be exactly the right size and placed at exactly the right location and angle, to within a few microns, for exacting symmetry, resulting in maximum sparkle.
Historically, the round brilliant diamond has been the only shape to be cut with supreme symmetry and therefore to achieve maximum light performance. However, today, with state-of- the-art advances in technology and expert craftsmanship, Forevermark is able to offer diamonds in square, cushion, oval and heart shapes with symmetry that achieves optimum facet alignment. For the first time, fancy shape diamonds are able to exhibit brilliance, fire and scintillation comparable to round brilliant cuts, establishing a new collection of diamonds with unmatched brilliance.
Learn more about the black label collection here: https://www.forevermark.com/en-us/collections/black-label/